OUR MISSION
PROFESSIONAL RESULTS,
WITHOUT THE PAIN
3 years of PAP research
Traditional whitening treatments use hydrogen peroxide — effective, but notorious for causing tooth sensitivity and gum irritation. We spent 3 years developing a PAP-based alternative that delivers the same dramatic whitening results, completely sensitivity-free.
Trusted by 5,600+ customers
Today, CLINI WHITE is trusted by over 5,600 customers across the UK, Europe, and beyond. We're proud to be the whitening brand that people actually stick with — because it works, and because it doesn't hurt.
5,642+
Happy Customers
4.8★
Average Rating
10 shades
Max Whitening
30 min
Daily Routine
0%
Peroxide
30-day
Money-Back
TRUSTED & CERTIFIED
ISO 22716 Certified
Cosmetic GMP
100% PAP Formula
Peroxide-Free
Clinically Tested
Dentist Approved
CE Marked
EU Safety Compliant
OUR JOURNEY
MAKING HISTORY
SINCE DAY ONE
"CLINI WHITE is founded by a team of cosmetic scientists and dental professionals."
2020
First PAP whitening strip formula launched. 1,000 units sold in the first month.
2021
Featured on BBC, Cosmopolitan, and Vogue. Over 50,000 customers served.
2022
Launched the full oral care range. Awarded "Best Whitening Brand" by Beauty Bible.
2023
Expanded to 12 countries. TikTok viral moment — 10M+ views. 5,000+ reviews.
2024
Over 5,600 verified reviews. Proudly the UK's #1 at-home whitening brand.
“CLINI WHITE CHANGED MY SMILE AND MY CONFIDENCE”
— Sarah M., Verified Customer